The language you use is concrete, like distilling the message down to like the essentials. Obviously when you listen to this album it's very personal, and I just think that if I hadn't been through the terrible things that I've been through-that I was the victim or the cause of-that I couldn't deliver art on this level, and that's the good out of it. Like I appreciate the bad, I appreciate when bad things happen. I'm gonna do what I do regardless, but, uh, I appreciate it. I think there's that in fashion, you've got like Margiela and you have Ed Hardy, I think those are like polar opposites but they both need to exist and stuff like that, and they can choose to diss each other. That means I'm like the poster child of what you want to represent the opposite of. I think in the world there should be nemeses and complete rivals and stuff like that. When he disses me, it's like, yeah, if you diss me, that means I'm the iconic, I'm the arch nemesis. I like to accept everything and say, yeah, there's something good in that, but that's the reason I like Jim Jones so much. I like when people approach it where it's like, what I do is right and everything else is wrong. He was like, look, I'm doing this, and hip-hop is dead. I think Andre was the first person to make the statement before Nas-Andre was the one to say hip-hop is dead. Yeah, I'm not doing it cause I'm bored of rap. He's now singing a ton of songs and doing Auto-Tune, not even fucking with rap that much, or even Andre, who like, on Love Below, he wasn't rapping on half of that. Is the reason you're singing on this album because you've kind of gotten to a place where rapping-you know, like, same way with Wayne.
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But now it's like, I guess I could be considered talented to like, pull off the type of music that I pull off now. And then having a certain taste level to say, I think this is good, I think this is bad. It's like, that is the talent right there. When people first heard me rap, it sucked, and now I'm arguably the best in the world. It's just like, something to think about. And then after I've done it a few times, then I'm just good at it. And that's cause it's like a super challenge for me because I really want to design but I really want to do something good, and, just my whole life I've never really been that talented at anything except for working at something to the point where it was good. The only thing that I'm really into, that I know more than I probably should know about is like, clothes.
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Now some people get into and like-I just barely know how to work this computer and stuff like that. Like, I just barely know how to use them. I couldn't tell you shit about those drum machines in there. I don't really get into-I'm a very surface-type character. It's like all these people in this really obscure world-it's like when I got into like, art, cause I'm not "into" art at all, I'm just into what I like. I mean, people always say stuff is like, genius, like when it's like, super obscure and shit. Cause like, okay, is it, uh, is it not good music now? Cause I think it's a lack of good music in the pop field. It's like taking something the people didn't think was cool at one point and juxtaposing it with something that's like, super cred. On a major music scale for me to go in and say, Oh, pop, put it under pop. I think that's the biggest answer, to take the idea of people just like, wearin Ray-Bans out of the blue or Vans with $2,000-dollar suits. I love wearing a label that people think is uncool. I was like, put it under pop, cause like, I'll wear that. Like, uh, they asked me, what genre to put it under, cause they're like, this is a new genre of music. There's a risk that, with 808s and Heartbreak, you made something that's totally popular, potentially like, hugely popular.
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Below, read a very Kanye-being-Kanye excerpt about breaking pop's glass ceiling, snobby people and being the "Steve Jobs of rap." Then read the transcript in its entirety on page two-Kanye talks about album-that-never-was Good Ass Job, his struggle to break into fashion, telling Jay Z he wanted to sound like Feist and Photoshopping his own blog posts. Condensed and edited in that issue, we're now presenting the interview in its complete, 20,000-word glory. Inspired by his forthrightness, we revisited the conversation he had with former editor-in-chief Pete Macia for his 2008 FADER cover story, circa 808s and Heartbreak. Kanye is pop's king of theater and, these days, frustrated and talking about that openly. In the wee hours of Tuesday morning he proposed to Kim Kardashian at San Francisco's AT&T Park, flashing this message on the Jumbotron as an orchestra played Lana Del Rey: "PLEEEASE MARRY MEEE!!!!" Last Saturday, Kanye West began his Yeezus tour in Seattle, a spectacle where he'll perform in masks, on a mountain and next to a Jesus lookalike.